About us

Hi! I'm Nicole, a stay at home mom who loves to cloth diaper. I have always wanted to start my own cloth diaper brand ever since i started to cloth diaper my daughter Sage. My brand is named after my daughter, her middle name is Willow!

My brand is for the everyday parents/guardians who love to cloth diaper, appreciates affordable yet high quality products.

Quality is so important to me as well as being sustainable. I am happy that I can implement these important factors into my brand. We are CSPC compliant. 

l am an open and honest person who wants to create a safe and fun environment around all things cloth diapering!

I started this brand on my own and I hope to build great relationships with each and every one of my customers.